Web App Design
AMOpportunities Web App
AMOpportunities provides clinical training solutions and software that empowers medical trainees, schools, and hospitals.
Project Overview
As a UI/UX Designer for AMOpportunities, I have the privilege of contributing to a transformative service industry that bridges the gap between medical institutions, universities, and medical trainees worldwide. AMOpportunities operates at the intersection of B2B and B2C, providing guided support and facilitating connections through clinical rotations across the globe. In my role, I leverage my passion for design and technology to craft intuitive experiences for both internal stakeholders and external users, ensuring seamless interactions and meaningful engagements across web applications. Through a commitment to user-centric design principles and knowledge of the healthcare landscape, I collaborate with cross-functional teams to enhance the accessibility and efficiency of AMOpportunities' platform, empowering medical professionals and institutions to thrive in a dynamic and interconnected world.
Challenge
The primary challenge for AMOpportunities lies in navigating the complexities of the medical education and training landscape. This includes addressing the logistical hurdles of coordinating clinical rotations across diverse geographical locations, as well as meeting the diverse needs and expectations of both medical institutions and trainees.
Vision
Revolutionize medical education and training by providing a seamless, global platform for connecting medical institutions, universities, and trainees. At its core, AMOpportunities envisions a future where every medical professional has access to diverse and enriching clinical experiences, regardless of their geographical location or background. By fostering collaboration, innovation, and inclusivity, AMOpportunities aims to empower the next generation of healthcare leaders to thrive in a dynamic and interconnected world.
Goals
Enhanced Accessibility: AMOpportunities seeks to democratize access to clinical rotations by removing geographical barriers and expanding opportunities for medical trainees worldwide.
Streamlined Processes: Streamline the process of coordinating clinical rotations, reducing administrative burden and increasing efficiency for both medical institutions and trainees.
Improved User Experience: By prioritizing user-centric design principles,I aim to enhance the overall user experience across its web applications, making it intuitive, seamless, and enjoyable for all stakeholders.
Scalability and Growth: As the project evolves, scalability and growth are key goals, ensuring that AMOpportunities can adapt to the changing needs and demands of the healthcare industry while continuing to expand its reach and impact globally.
Quality and Compliance: AMOpportunities is committed to upholding the highest standards of quality and compliance, ensuring that all clinical rotations meet regulatory requirements and adhere to best practices in medical education and training.
AMOpportunities External Web Application
About
AMOpportunities' external web application serves as a dynamic and user-friendly platform for medical trainees seeking clinical rotations worldwide. Designed with a focus on accessibility, efficiency, and seamless user experience, the web application empowers medical professionals to explore diverse clinical opportunities, connect with reputable institutions, and embark on transformative learning experiences.
Key Features
Rotations Marketplace: A comprehensive marketplace showcasing a wide range of clinical rotations across various medical specialties and geographical locations that trainees can search and filter through.
Application Process: Streamlined application processes enable medical trainees to apply for clinical rotations with ease, track application statuses, and communicate with the support team.
Profile Management: User-friendly profile management tools allow medical trainees to create and customize their profiles, highlighting their qualifications, interests, and preferences.
User Personas
The user personas for AMOpportunities' external web application represent a diverse range of medical trainees, each with unique needs, preferences, and goals in their pursuit of clinical rotations. Through extensive research and user profiling, several key personas have emerged, shedding light on the motivations, challenges, and behaviors of our target audience.
Target Audience Insights
Diverse Career Goals: Medical trainees exhibit a wide range of career goals and aspirations, including specialization in specific medical fields, pursuit of residency programs, and career transitions into healthcare from other industries.
Geographical Preferences: Users often express preferences for specific geographical locations when selecting clinical rotations, influenced by factors such as proximity to family, educational opportunities, cultural considerations, and career prospects.
Desire for Hands-on Experience: A common theme among users is the desire for hands-on clinical experience, including opportunities for patient interaction, procedural training, and mentorship from experienced medical professionals.
Challenges with Logistics: Many users face logistical challenges in navigating the complexities of the application process, including visa requirements, licensing procedures, scheduling conflicts, and financial constraints.
Need for Support and Guidance: Medical trainees seek support and guidance throughout their journey, including assistance with application documentation, access to educational resources, and personalized recommendations for rotations that align with their career goals and interests.
Importance of Reputation and Quality: Users prioritize rotations offered by reputable institutions and healthcare facilities, valuing opportunities to learn from renowned medical professionals, access state-of-the-art facilities, and build a strong professional network.
User Flow Overview
The user flow of AMOpportunities' external web application is designed to provide a seamless and intuitive experience for medical trainees seeking clinical rotations worldwide. From exploration to application, the user flow guides users through key stages of discovering, selecting, and applying for clinical opportunities.
Registration and Profile Creation:
Users begin their journey by registering for an account on the AMOpportunities platform and creating a personalized profile.
During profile creation, users provide essential information about their medical background, qualifications, interests, and preferences, which helps tailor the rotation recommendations and application process.
Exploring Rotations Marketplace:
Upon completing their profile, users gain access to the Rotations Marketplace, a comprehensive database of clinical rotations across various specialties and locations.
They can browse through available rotations, filter results based on criteria such as specialty, location, duration, and availability, and explore detailed descriptions and requirements for each rotation.
Selecting and Applying for Rotations:
After finding suitable rotations, users can initiate the application process directly through the platform.
The application process typically involves submitting required documents, such as CVs, transcripts, and personal statements, and completing any additional requirements specified by the institution offering the rotation.
Users can track the status of their applications, receive notifications about updates and responses from institutions, and communicate with institutions as needed throughout the process.
Confirmation and Preparation:
Upon acceptance into a rotation, users receive confirmation and details about the rotation schedule, location, and requirements.
They may also gain access to educational resources and support materials to prepare for the rotation, ensuring a smooth and enriching experience.
Design Process
At the heart of my design process lies a commitment to user-centricity, collaboration, and continuous improvement. By leveraging a combination of industry-standard tools and methodologies, I ensure that every design decision is informed by user insights and aligned with project goals.
User Research: User research serves as the foundation of my design process, providing valuable insights into the needs, behaviors, and preferences of our target audience. To document and organize our research efforts, I utilize Confluence, a collaborative documentation tool. Here, I create detailed research plans outlining objectives, methodologies, and timelines, ensuring clarity and alignment across the team. Additionally, Confluence serves as a centralized repository for research findings, allowing stakeholders to access and reference key insights throughout the project lifecycle.
Affinity Mapping with FigJam: Affinity mapping is a critical step in synthesizing research data and identifying patterns, themes, and opportunities for design intervention. To facilitate this process, I turn to FigJam, a collaborative whiteboarding tool within the Figma ecosystem. By visualizing research data through affinity mapping, we gain clarity and consensus on user needs and pain points, informing the design direction and prioritization of features.
Affinity mapping example - Documentation of research data:
Affinity mapping example - Sorting & categorizing findings:
Conceptualization and Iteration: Armed with insights from user research, I embark on the conceptualization phase, exploring a range of design concepts and solutions. Through rapid prototyping and iteration in Axure, I translate ideas into tangible experiences, soliciting feedback from stakeholders and usability testing to validate design decisions. This iterative approach allows us to refine the user experience, addressing pain points and optimizing usability along the way.
Example of Axure mid-fidelity prototype:
Collaborative Design Reviews: Regular design reviews and critiques foster alignment, creativity, and accountability. I meet daily with the lead product designer and developers. An iterative feedback loop ensures that design decisions are thoroughly evaluated and refined, leading to stronger outcomes.
Documentation and Knowledge Sharing: As a believer in the value of transparency and documentation, I was the first employee to establish a formal UX research process at AMO. I maintain detailed design and research documentation throughout the project lifecycle. From design specifications and component libraries to user personas and journey maps, I utilize Confluence to centralize and share knowledge with stakeholders, ensuring clarity and alignment across the team.
Example of UX Research Plan Documentation in Confluence:
Research Method:
Design System
AMOpportunities has a comprehensive library of reusable components, patterns, and guidelines that ensure consistency, efficiency, and scalability across our digital ecosystem. As one of only two UX designers on the AMOpportunities team, I play a pivotal role in maintaining and evolving this design system.
I created an AMO Design System Index to help us easily organize and navigate our design system pages within Axure:
All components are accompanied with spec documentation to ensure easy transition to development:
Conclusion: Elevating User Experience, One Design Innovation at a Time
Reflecting on the AMOpportunities project journey, I'm immensely proud of the strides we've made in enhancing the design system, refining UX research processes, and ultimately elevating the user experience of both our internal and external web applications. As a key driver of design innovation within the team, I've had the privilege of spearheading initiatives that have transformed how we approach design and user engagement.
Improving the Design System: Our design system is the backbone of our digital ecosystem, and I've been dedicated to maintaining it and enhancing its effectiveness and efficiency by championing best practices and advocating for design standards.
Revamping UX Research Processes: From crafting comprehensive research plans to leveraging tools like Confluence and FigJam for documentation and analysis, I've streamlined our approach to gathering insights and understanding user needs.
Elevating Overall User Experience: Through iterative design, ux research methods, and cross-functional collaboration, I've played a pivotal role in refining our internal and external web applications to be more intuitive, efficient, and impactful. I've ensured that our products evolve in tandem with the ever-changing needs of our users.
As I reflect on our achievements during my time with AMO, I'm proud to say that I've made significant strides in advancing the mission of AMOpportunities and empowering medical professionals to thrive in an increasingly complex and interconnected world.
As we chart the course for the future, I'm excited to continue pushing the boundaries of design innovation, driving positive change, and shaping the future of healthcare education!
